Executive coaching for when the leadership skills that got you here won’t get you where you’re going.

Executive Coaching with Euda

The skills that built your company can become the bottleneck that stalls it. We coach technical founders at high-growth companies to recognize those patterns and build the systems that scale.

By referral only

  • We work on the specific behaviors, relationships, and patterns that are creating friction at your current stage of growth. Leaders leave with agency over the patterns, teams that execute, and the systems and role clarity that sustain it.

  • We work with multiple leaders at once on the individual patterns and the team dynamics that exist between them. Leaders leave with agency over their own behavior, and the team leaves with the collaboration norms, role clarity, and decision-making systems that let them move without friction.

  • Euda helped us move from the paralysis of good intentions to systematic capability for bridging divides. Whether you're building trust across political lines, preparing your workforce for AI integration, or creating resilient leadership structures, Euda brings a people-first approach that focuses on behavioral change rather than just strategic planning.

    — Dan Selz, Executive Director at $1 Billion for Trust

  • Euda provides upcoming and experienced leaders alike with an entire toolkit of strategies and techniques designed to help solve the thorniest of problems. They've been enormously helpful in supporting me unravel a wide range of startup-related knots, and I recommend their services to anyone that's trying to climb a steep mountain, no matter the pitch.

    — Caledon Myers, Executive Director at Pro-Rep Coalition

  • We have tackled an enormous range of topics together; from meaty questions like personal purpose, strategy & culture, through to tactical aspects of leadership like prioritisation, giving feedback and goal setting. Without a doubt, I’ve become a more inspiring and effective leader through my collaboration with Keegan.

    — Eddie Burrowes, Head of Operations at IMX

Meet Your Coach

Keegan Evans

Executive Coach, Euda CEO, Former Marine Officer

Keegan developed his professional foundation as a Marine Corps helicopter pilot, flying casualty evacuation and assault support missions across three combat deployments to Iraq. That decorated military experience taught him high-stakes decision-making, maintaining composure in chaos, and how the most effective leaders never forget their role serving those whom they lead.

He left active duty in 2010 and earned an M.S. in Global Leadership from the University of San Diego, then moved into tech. Demonstrating domain athleticism, he built products and programs at TiVo and the mobility startup Ridecell before driving organizational transformation at Intuit. This corporate experience reinforced how technical expertise alone doesn't translate to leadership capability; it requires intentional skill development for people to make that transition.

He founded his coaching practice, Euda, in 2018, and since then has been coaching executives at startups in deep tech, blockchain, and beyond. He's been in the room for co-founder disagreements, executive team dysfunction, and the moment when brilliant operators realize that what’s gotten them this far won’t get them, or their companies, where they want to go. And he’s helped them grow to be leaders who make real change.

What Sets Us Apart

We're not here to just give you leadership advice. We're here to help you actually use it.

Pattern Recognition

We’ve developed the ability to spot patterns of individuals and teams often times before clients can articulate it themselves.

Whole Team Dynamics

We specialize in working with team dynamics while maintaining confidentiality to build the perspective it takes to effect real change.

Systems-Focused

We understand that structural and organizational systems need to mature as your company grows.

Accountability

We hold leaders accountable for their role in organizational patterns and growth goals.

Our Leadership Principles

  • Assume everyone is trying to do the right thing.

    People are working with different information and different experiences and that shapes everything about how they show up. Leaders who understand that build better relationships and get better results.

  • Be intentional with your culture.

    Culture is the sum of actions and decisions made. It exists whether it’s designed or not. Great leaders decide what they want it to be and build toward it with intention, because deliberate culture is what drives outcomes.

  • Trust people with the truth.

    People can handle hard news. Softening feedback or telling people what they want to hear robs them of the chance to improve. Good leaders know that honest conversations are how people grow.

  • Anchor to your purpose.

    Every decision made inside an organization should reflect its why. When people can connect their work to that purpose, alignment follows and the mission stays intact.

  • Build systems that enable people.

    People do their best work when expectations are clear. Good systems reduce the friction of ambiguity so people can focus on work that actually matters.

  • Insist on infinite growth mindset.

    The best leaders know they don't know everything. They stay curious, ask for help, and treat feedback as information rather than a threat.

  • Do what you say you're going to do.

    A leader who follows through creates a team that follows through. When everyone is accountable for their work, projects keep moving and productivity scales. 

  • Choose brilliance in the basics.

    Excellence isn't just for the big moments. It lives in the basics. Setting the bar high, especially for the boring stuff, becomes the foundation for everything built on top of it.

  • Lead with empathy.

    Empathy is the discipline to understand what someone is experiencing before responding to it. Good leaders take the time to understand their people's perspectives to build stronger teams and get better results.

  • Work collaboratively, not combatively.

    High-performing teams are built by people who care more about the mission than being right. The best leaders choose effectiveness over ego and create cultures where that is the standard. 

Get in Touch